Placed product

For the DVR-ownin', commercial-skippin' among us, the GE Trivection Oven that Alec Baldwin was talking about on "30 Rock" last night is actually real. Corporate synergy (GE owns 80% of NBC Universal) at its best, right (check out the "The GE Profile oven with Trivection technology becomes a star on NBC's new sitcom, 30 Rock" tagline on the page)? But it does appear to be a rather lovely oven. I guess it was her idea, too. It's still not the best use of product placement, but it's not bad.

I hear episode 3's all about the GE Energy Star Dehumidifier.